You don’t need more noise.
You need a clear path, consistency and a strategy that actually fits your real life.
At A Swing & A Sway I help small business owners build brands and systems that are realistic instead of forced. This isn’t cookie-cutter marketing or hustle-for-hustle’s-sake. We don’t do “busy” just to feel productive here. We do thoughtful strategy, steady growth and the kind of sustainability that keeps you standing tall without burning out.
Hi, I’m Leslie, the strategist behind the Sway.
I’ve spent years spinning a lot of plates as a business owner, educator, leader and lifelong learner. That experience isn’t just a resume; it’s the filter for everything I do. I understand the weight of building something meaningful while managing real-world responsibilities. That perspective matters when you’re tired of “expert” advice that doesn’t account for your actual life.
I believe strong businesses are built on:
- Clear boundaries (The kind you actually keep)
- Intentional messaging (Saying what matters to the right people)
- Systems that flex (Because life happens and your business shouldn’t break when it does)
- A little swing. A little sway. (I understand you will be growing and changing when necessary.)
I don’t just tell you what to do, I help you understand why.
Whether we’re diving into your branding, mapping out content or defining your business direction, my goal is to make you confident in your own driver’s seat. No trends. No guesswork. Just clear paths, honesty you might not want to hear but probably need and a strategy that actually fits you.
My clients work with me because they want:
- Calm and clear direction in a loud digital world
- Honest feedback without the fluff
- Marketing that feels human, effective and actually fun
- Consistency in posting across all platforms every month
- A partner who’s invested in their win and not just a transaction
When I’m not in “strategist mode” I’m usually exploring with my kids at a museum, hitting a trail or mapping out the next big idea. That curiosity and adaptability are my secret weapons. I’m constantly refining how I work so I can serve you better.
A Swing & A Sway is rooted in family, values and work that actually means something. I have a feeling you care about those things too.
If you’re ready to start or continue building a business that feels intentional, sustainable and entirely your own, you’re in the right place.
Join the Flock.
Let’s build something BOLD.
Fill out the form below and I’ll be in touch.
